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Nordic Games heads to The O2 for brand partnership with the British Music Experience

Brands team up to create unique promotional activity for We Sing UK Hits

 Nordic Games Publishing has today announced it has teamed up with the British Music Experience at The O2 for a series of promotions to support the launch of We Sing UK Hits, the karaoke singing game on Wii™.

The initiative sees the British Music Experience promote We Sing UK Hits across its social networks, website and database via targeted newsletters, trailers, competitions and flyers. There will also be promotional activity at The O2, with further activity to be confirmed in the coming months.

“The British Music Experience and We Sing UK Hits are complimentary bedfellows as both celebrate all that’s great about British music,” commented Nik Blower, sales and marketing director at Nordic Games. “This partnership allows us to reach true fans of UK music and enhance our wider PR and marketing activities.”

The British Music Experience is Britain's interactive museum devoted to the history of British music. Visitors can watch over three days worth of video clips, listen to over three days of sound clips and music, play real instruments in the Gibson Interactive Studio and dance the decades with the interactive dance booth. People can also create their own personal souvenir with their Smarticket, giving the option to bring the content home with them.

“British music has meant so much, to so many people through the years and should be celebrated,” added Roger Simmons marketing and PR manager of the British Music Experience. “To work alongside Nordic Games to showcase some of its best songs to a new generation of music fans, through We Sing UK Hits, is a great opportunity and fits in with our brand perfectly.”

Nordic Games’ running theme for We Sing UK Hits is ‘British Legends’ and the tracklist reads like a who’s who of internationally successful artists from the UK including Elton John, Coldplay, Leona Lewis, Queen, Radiohead and Adele.

We Sing UK Hits presents the best of British music spanning an incredible six decades, with both classic and contemporary British artists combining to produce a blockbuster 40-song tracklist.
We Sing UK Hits is on sale now.