EA SPORTS CHALLENGE SERIES POWERED BY VIRGIN GAMING LAUNCHES TODAY
Virtual Athletes Compete for a Chance to Win Over $1-Million in Cash and Prizes in New Sports Video Game Tournament Exclusively on PlayStation 3
Pro athletes will not be the only ones cashing in on their highlight reel moves in 2012, as Electronic Arts Inc. (NASDAQ: ERTS) today announced the EA SPORTS™ Challenge Series, a sports video game tournament series that will determine the most skilled Madden NFL 12, NHL ® 12 and FIFA 12 gamers. Powered by Virgin Gaming and exclusive to the PlayStation®3 (PS3TM) computer entertainment system, participants will compete for over $1-million in cash and prizes – the largest prize money of any console-based sports gaming tournament ever. Available online at
“Virgin Gaming is earning a reputation for hosting the biggest gaming tournaments, but our members have been asking for even larger prize pools. That’s what drove the creation of the EA SPORTS Challenge Series; the idea came from them,” said Rob Segal, CEO of Virgin Gaming. “This is also the perfect opportunity to bring our unique tournament format to the masses, giving gamers the freedom to compete whenever they want, instead of according to a set schedule. Those who make it through the online qualifier phase will then earn a seat to play in the live finals for huge cash prizes and true e-sport star status.”
Players that want to compete in the EA SPORTS Challenge Series can register and participate immediately. The three tournaments will begin with online qualifiers through Virgin Gaming for Madden NFL 12, NHL® 12 andFIFA 12. Players will need to outscore the competition by winning through the online qualifiers in order to secure a seat at the final event to be hosted in New York, April 2012.To learn more about EA SPORTS Challenge Series, the individual tournaments and official rules, please visit
GameStop®, the official retail partner of the EA SPORTS Challenge Series, will also be awarding 12 seats to play in the live finals via a special tournament open only to GameStop® PowerUp Rewards™ Pro members. This exclusive tournament runs from January 23 through March 23, 2012 and puts players on the fast track to the live finals event.
Madden NFL 12 continues the rich tradition of the storied franchise by bringing fans closer to the NFL than ever before. Madden NFL 12 transforms on-field action and core gameplay modes, driving innovation in six key areas: Playbooks and Gameplay; Presentation; Franchise and Superstar modes; Dynamic Player Performance; Madden Ultimate Team; and Online Communities. Whether battling your rivals on the couch or online, leading your favorite team to the Super Bowl in Franchise mode, or building the ultimate dream team in Madden Ultimate Team, Madden NFL 12 is True to the NFL, True to the Franchise, True to the Game.
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