Games Booth

ASDA MIDNIGHT OPENINGS SET TO HAVE A MASS EFFECT

• Gamers can pick up this year’s biggest release, Mass Effect 3 for just £37.97
• Asda expects to sell thousands of copies in the first 24 hours
• On shelf at midnight in selected stores

Tipped to top the gaming charts this March, Mass Effect 3, is going on sale at 00:01 tonight at Asda for just £37.97, an astonishing £12.02 below the official RRP of £49.99.

Over 200 Asda stores will be putting Mass Effect 3 on shelf at midnight on the official launch date of 9^th March, with thousands of eager fans expected to flood into stores to get their hands on this much anticipated game, despite it being the middle of the night. 

Andrew Thompson, Head of Games at Asda says: “Mass Effect 3 is set to be a huge hit with the gaming community so we want to make sure it is affordable and available to play as soon as the clock strikes twelve. We are not only stocking the game nine hours ahead of other retailers but we’ll also be selling it for the competitive price of £37.97. With stock not as widely spread for this big release, Asda really is the top destination for games enthusiasts this Friday and for future releases.”

The official worldwide release date is Friday 9^th March, 00:01 and the game will be available in over 390 Asda stores and onwww.asda.com.