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GEAR UP FOR AN EPIC SEIGE ON THE SEA AND A WAR ON THE SHORE IN ACTIVISION’S BATTLESHIP® -AVAILABLE IN THE UK TODAY

It’s time to engage in an epic battle at sea and war on the shore as Hasbro (Nasdaq: HAS) and Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc. (Nasdaq: ATVI) announced thatBATTLESHIP^® the video game is available in the UK today. The game takes a hybrid approach combining military strategy and fast-paced first-person shooter gaming as players take control of a powerful naval fleet and experience the cinematic action of war at sea.   BATTLESHIP is now available for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, Wii™ system from Nintendo and the Nintendo DS™ and Nintendo 3DS™ hand-held systems.

“Working with the legendary BATTLESHIP property, and the new epic action-adventure from Universal Pictures, we felt it was important to capture some of the cinematic drama while allowing players to experience the action from a unique perspective,” said David Oxford, Activision Publishing. “We want both movie-goers and gamers of all ages to dive into an all new, fun BATTLESHIP experience.”

Combining military strategy and fast-paced first-person shooter gameplay, players take control of a powerful naval fleet in this re-envisioned version of BATTLESHIP.  Trapped in a “dome” of alien-terror on the Hawaiian Islands, where support communications have been put to a halt, players commandeer real-world naval vessels, including Destroyers, Carriers, and even the famous U.S.S. Missouri as action-packed sea battles against alien invaders ensue across land, sea, and air.

“With numerous gaming platforms available today, it is important to showcase BATTLESHIP on many different levels,” saidMark Blecher, Senior Vice President and General Manager of Digital Media and Marketing at Hasbro.  “The newBATTLESHIP is the perfect medley that both strategic and action-junkie gamers will fall in love with.”

In BATTLESHIP for the Xbox 360 and PlayStation 3 systems, first person run-and-gun gameplay meets tactical battle command.  Playing as Cole Mathis, a first class Navy Explosive Ordnance Disposal Technician, players will deploy air strikes and radar sweeps to monitor and dominate the marine battlefield.  With killer-combat instincts, players must lock-and-load an arsenal of weapons like machine guns and missile launchers to send the invaders packing.

In the Nintendo Wii, 3DS, and DS versions, players are in control of a wide variety of naval units, including Cruisers, Submarines, and Patrol Boats in exciting turn-based combat with a team of specialised commanders.  With different play modes to choose from, including Story and quick-battle Skirmish, players will unlock new maps, units, and leaders to turn the tide of battle.

BATTLESHIP is available in the UK for the Xbox 360 and PlayStation 3 systems for a suggested retail price of £39.99 and is rated 12 by the BBFC.  The game is also available for the Nintendo Wii and Nintendo 3DS for £29.99 and the Nintendo DS for £24.99. All Nintendo versions are rated PEGI 7+.   For more information, please visitwww.battleshipthevideogame.com.