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ADIDAS COLLABORATES WITH 505 GAMES FOR GLOBAL PUBLISHING RIGHTS TO MICOACH CONSOLE GAME

adidas’ digital training platform, miCoach, makes its first foray onto home consoles in time for the ‘Summer of Sport’

HERZOGENAURACH, Germany, and MILTON KEYNES, UK — International publisher of video games, 505 Games, is today delighted to announce that it is entering into a worldwide agreement with global sports powerhouse, adidas, to publish the long-awaited adidas miCoach console game. The title will be available in the summer of 2012 for the Xbox 360® video game and entertainment system from Microsoft, and Sony’s PlayStation®3.

miCoach is a personal training system from adidas for athletes of all ages, gender and level. Users can develop bespoke training plans according to their chosen sporting activity, track their workout progress, get coaching feedback, and see improvements.

adidas miCoach, the video game, brings a more technical, sports-training approach than other ‘fitness’ games on the home console systems. Boasting full motion-controlled support and full optical body tracking with the Kinect™ for Xbox 360 sensor and PlayStation®Move, players can train alongside their sports heroes with over 400 exercises dedicated to optimising fitness levels for particular sports activities.

Unparalleled connectivity further enables the millions of people worldwide who interact with the miCoach system through mobile apps and micoach.com to extend their training programme into their living rooms and add their achievements in the game to their exercise regime.

miCoach features 18 of adidas’ globally recognised athletes across 6 different sports including Kaka, Dwight Howard, Manuel Neuer, Jessica Ennis, Jose Mourinho, Ana Ivanovic, Will Genia and Eric Berry all of whom provide Masterclasses for their sport.

Simon Drabble, Director of miCoach business unit for adidas said “we are very excited to be bringing the miCoach console game to market. Training alongside your own heroes is a fun and engaging way to get better for your sport or simply help you reach your fitness goals”

“Working with adidas on bringing this game to market provides a very exciting and immediate opportunity,” said Tim Woodley, Head of Global Brand at 505 Games. “Bringing something truly new to the sports training and fitness segment on consoles, integrating it into the wider miCoach pantheon and capitalising on a packed summer of sport in 2012 is just the start of a great relationship.”

The miCoach game has been in development for one and half years with UK developer Chromativity (formerly Lightning Fish Games) under exclusive license from adidas.

adidas miCoach will be released worldwide in summer 2012.

Please visit news.adidas.com to stay up to date with the latest adidas news. For more information on miCoach visit www.micoach.com