Games Booth

London Games Festival returning to the capital this year

Dates for month-long celebration of gaming culture unveiled

Ukie, the association for UK interactive entertainment, has today announced that the London Games Festival 2012 will run between September 27th and October 28th 2012.

The Festival will feature a diverse range of events – from massive consumer exhibitions, game launches and parties, to careers’  fairs and educational summits, through to fringe events like video game pub quizzes and karaoke – each celebrating games culture.

London Games Festival director Kirsty Payne is once again overseeing the festival, though it will be curated by the industry as a whole – with everyone invited to contribute. The last London Games Festival in 2010 saw over 75,000 individuals attend 26 separate events.

“London Games Festival is a real focus for Ukie this year,” says event director Kirsty Payne. “We’re looking to unite the whole industry in a month-long celebration of games and gaming culture, and expect this to be the biggest LGF to date.”

The month-long festival will be the busiest ever, with Ukie events sitting alongside those organised by other associations, publishers, developers, games retailers and the gaming community as a whole.

Dr Jo Twist, Ukie’s CEO added “Ukie is delighted to be spearheading  the London Games Festival and it’s the perfect opportunity to bring together and showcase all elements of the interactive entertainment  industry including, education and skills, accessibility, government, talent, innovation and above all, fun events for anyone who likes to play games.”

“We’re devoting more resources to it than ever before,” continues Kirsty, “with the aim of making this the busiest event yet. The way people buy, play and consume games is changing – and we hope to reflect that with a wide range of brilliant events falling under one glorious banner.  Anyone can host an event under the London Games Festival banner – so we’re looking forward to getting the capital playing together and celebrating the culture of games from September 27th”