Games Booth

NICKELODEON AND ACTIVISION SIGN GLOBAL, MULTI-YEAR DEAL

TO PRODUCE TEENAGE MUTANT NINJA TURTLES-THEMED VIDEO GAMES

First of Three Game Titles Set to be Released This Summer

Nickelodeon and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI)  today announced a worldwide, multi-year deal to develop and publish video games inspired by the new CG-animated series Teenage Mutant Ninja Turtles. Under the new agreement, Activision has the global rights to produce interactive games based on the Teenage Mutant Ninja Turtles property.

“Activision is a leader in the gaming industry and we are honored to have them as the global video game partner for our new hit series Teenage Mutant Ninja Turtles,” said Sherice Torres, Senior Vice President of Entertainment Products, Nickelodeon Consumer Products. “We are confident that these upcoming games will take gamers through interactive environments and action-packed adventures that truly capture the essence, tone and exciting elements of the Turtles.

“The fans of Teenage Mutant Ninja Turtles are unique in that they span generations and are verypassionate,” said Kurt Niederloh, Vice President, Activision Publishing Minneapolis, Inc. “We respect this passion and look forward to working with Nickelodeon to create games that embody the spirit of the property.”

Nickelodeon’s Teenage Mutant Ninja Turtles premiered in the UK and Ireland on 1^st October, 2012. Funnier and with more ninjutsu than ever before, Teenage Mutant Ninja Turtles explores the companionship of four teenage brothers learning to rely on themselves and one another as they unravel the mystery of their existence and grow to become the heroes in a half-shell that they are destined to be. The premiere episode was executive produced by Ciro Nieli, Joshua Sternin & J.R. Ventimilia and Peter Hastings. The series airs regularly on Nickelodeon with new episodes premiering Saturdays at 9:30am.