Games Booth

Skylanders ^TM Franchise Reaches More Than $1 Billion in Worldwide Retail Sales¹

More than 100 Million Skylanders Toys Sold to Date²

Skylanders Toys Outsold #1 Action Figures U.S. and Europe in 2012³

Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), announced that togetherSkylanders Spyro’s Adventureand Skylanders Giants have generated more than $1 billion in retail sales worldwide, inclusive of toys and accessories - and the franchise reached this milestone in just 15 months.¹ 
In 2012, the combined sales ofSkylanders Giants and Skylanders Spyro’s Adventure toys out-sold the top action figure lines in the U.S. and Europe, including Beyblades, Star Wars and Transformers.³ Additionally, through January this year, more than 100 millionSkylanders toys have been sold at retail.²
“The Skylanders franchise became the first kids’ videogame IP to cross the $1 billion mark in just 15 months⁴, and I think we are still just starting to realise its potential,” said Eric Hirshberg, CEO of Activision Publishing, Inc. “We knew that the simple, but magical idea, of bringing your toys to life in a video game could change both the video game and the toy industries, and more importantly, change the way kids play.   And this autumn, we’re looking forward to delivering to fans our latest break-through innovation,Skylanders SWAP Force™, which lets kids customise their own characters, bringing toys to life to a whole new level.”
Skylanders SWAP Force lets Portal Masters reconfigure 16 specialSWAP Force™ characters into more than 250 unique combinations.  Kids can mix and match characters’ powers and moves and then bring them to life in the game. In addition to the new SWAP Force characters, the game features 32 core Skylanders characters (16 completely new Skylanders characters and 16 new versions of fan-favourite characters from previous games) and eight newLightCore™ characters. Fans of the franchise can also playSkylanders SWAP Force with their entire collection of toys from bothSkylanders Spyro’s Adventure andSkylanders Giants, now with the added capability of jumping. The new game also delivers high-resolution graphics that bring detailed characters and rich environments to life, immersing players in the gameplay like never before.   
The recently revealed Skylanders SWAP Force is currently being showcased at Toy Fair 2013, 10^th-13^th February at the Javits Center in New York City in booth 3061.