GLOBAL GAMING INITIATIVE LAUNCHES TO TRANSFORM GAMERS INTO GIVERS
New mobile game publisher seeks to inspire the smartphone generation
Global Gaming Initiative today revealed plans to deliver “change in your pocket” by using mobile gaming as a means to connect people with worldwide causes. CEO and Founder Elizabeth Sarquis' mission is to inspire a generation of smartphone users to give back and transform the relationship between technology and society in the process.
“The concept is simple. This initiative is about teaching a generation about the value of giving in a medium they understand – the smartphone game," said Sarquis. "At our core, we are a game publisher that creates compelling, fun mobile games that better our world.”
The company’s first product is a shining example of the concept. Global Gaming Initiative's Sidekick Cycle promotes real-world social change with engaging, creative gameplay. Fifty percent of the proceeds from sales and in-app purchases of this downhill cycling racer will go directly to World Bicycle Relief, which gives sturdy, high-quality bikes to people in the developing world. Every 387 downloads of Sidekick Cycle buys a new bicycle for someone in need. GGI plans to extend this concept to other charitable organizations through mobile games that are thematically tied to the cause.
Sidekick Cycle will be available in June on iOS devices for £0.69. For more information on Global Gaming Initiative, visitwww.globalgaminginitiative.com.
“The concept is simple. This initiative is about teaching a generation about the value of giving in a medium they understand – the smartphone game," said Sarquis. "At our core, we are a game publisher that creates compelling, fun mobile games that better our world.”
The company’s first product is a shining example of the concept. Global Gaming Initiative's Sidekick Cycle promotes real-world social change with engaging, creative gameplay. Fifty percent of the proceeds from sales and in-app purchases of this downhill cycling racer will go directly to World Bicycle Relief, which gives sturdy, high-quality bikes to people in the developing world. Every 387 downloads of Sidekick Cycle buys a new bicycle for someone in need. GGI plans to extend this concept to other charitable organizations through mobile games that are thematically tied to the cause.
Sidekick Cycle will be available in June on iOS devices for £0.69. For more information on Global Gaming Initiative, visitwww.globalgaminginitiative.com.
About Global Gaming Initiative (GGI)
Global Gaming Initiative uses mobile gaming as a vehicle to connect people with causes that stimulate upward mobility in the developing world. It creates fun and engaging titles that incentivize charitable micro giving and raise awareness of economic and social issues. They offer an innovative, inclusive opportunity to impact collective change worldwide. Its first game, Sidekick Cycle, an addictive, downhill bicycle racing title, launches this June and will benefit World Bicycle Relief, a nonprofit group which provides rugged, locally assembled, specialty bikes to disaster victims, students, entrepreneurs, and healthcare workers across Africa. Global Gaming Initiative is a for-profit company and privately funded.
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