Games Booth

Get to grips with KidzPLAY this Christmas!

KidzPLAY looks set to shake up the gaming world this Christmas as it launches with an exciting new range of accessories specifically for kids aged six and upwards.

The official PS3 accessories range, KidzPLAY hits the shelves this month with its hero product - the Wireless Adventure Game Pad. The gaming controllers come in eye catching blue and pink colours and have been ergonomically designed with little hands in mind.

Recent months have seen the kids gaming market pick up some serious pace as children’s games are becoming more interactive, with little ones spending more time using consoles as a way to learn, play and spend time with their families.

Research shows that kids can often find larger, adult control pads difficult to use, which is where the Wireless Adventure Game Pad comes into its own. This new accessory from KidzPLAY means little ones can join in on the action much more easily.

To ensure the new range not only looks but also performs as best it can, the KidzPLAY range of gaming accessories have undergone rigorous testing to ensure they are perfectly safe for small hands.

The launch of KidzPLAY meets with an extremely receptive market too.  Predicted to be top of kids’ Christmas wish lists this year are the new releases of major interactive video games Skylanders Swap Force and Disney Infinity, both of which are perfectly matched to the KidzPLAY range. 

The Wireless Adventure Game Pad and other KidsPLAY accessories are compatible with numerous Playstation 3 games currently on the market, many of which encourage family interaction - making these accessories “must have” additions to wish lists this festive season.

As well as offering lots of fun, each Adventure Game Pad controller contains a special anti-microbial additive, providing lifetime built-in protection against 99.9% of bacteria to protect children against germs.

 KidzPLAY’s full range of gaming accessories ensure all aspects of kids gaming is covered, including: a Stereo Gaming Headset, a Bluetooth Headset and a Wireless Motion Steering Wheel.

Brand Manager, Laura Unsworth explains: “Before we created the KidzPLAY range, we carried out extensive research together with Sony PlayStation, to understand how to make our gaming accessories perfect for younger gamers.

“The KidzPLAY range encompasses all of our research. In terms of the Wireless Adventure Game Pad, we gained a lot of knowledge from focus groups held with children, including finding out how and where they struggle when using an adult controller.

Laura continues: “The products have been ergonomically designed to suit kids. The buttons and joysticks are laid out to work perfectly with smaller hands, meaning it’s far more comfortable for the younger gamer to play with. We can’t wait to see kids having fun with our new gaming accessories this Christmas!”

KidzPLAY’s exclusive retail partners include Amazon.co.uk and Smyths Toys.