Games Booth

Tuesday, 15 July 2014

Grammy Award Winner Pharrell Williams to Curate NBA^® 2K15 Soundtrack

Creative mogul and entertainment visionary to hand-select the most extensive and musically diverse soundtrack in NBA 2K history

2K today announced a new collaboration with internationally-renowned artist and producer Pharrell Williams to curate the most extensive and unique soundtrack compilation in NBA 2K franchise history for NBA^® 2K15, the next installment of the top-selling and top-rated NBA video game simulation franchise*. The partnership brings together one of music’s most creative minds with one of the most successful entertainment properties of the last decade.

2K today announced a new collaboration with internationally-renowned artist and producer Pharrell Williams to curate the most extensive and unique soundtrack compilation in NBA 2K franchise history for NBA® 2K15, the next installment of the top-selling and top-rated NBA video game simulation franchise*. The partnership brings together one of music's most creative minds with one of the most successful entertainment properties of the last decade. (Photo: Business Wire)

“It was a cool experience. I tried to curate songs that were diverse but yet still proved to be motivational to gamers,” said Pharrell. “It was important to me that the music complemented the on-court action of NBA basketball in NBA 2K15. I hope everyone enjoys it.”

A renowned visionary across music, fashion, and design, Pharrell has served as a pop-culture force since his days as a founding member of N.E.R.D and the Neptunes to his latest venture with multi-media creative collective i am OTHER. His work includes producing tracks for some of the biggest albums of the decade, such as Kendrick Lamar’s “Good Kid, M.A.A.D City” and Frank Ocean’s “Channel Orange,” as well as hit singles "Happy," “Blurred Lines” with Robin Thicke and “Get Lucky” with Daft Punk.

“Pharrell’s passion and reputation as a visionary producer and expertise from working with the NBA will be evident in the largest and most eclectic NBA 2Ksoundtrack ever,” said Alfie Brody, Vice President of Marketing for NBA 2K. “We really listened to our fans’ feedback on how we could improve their experience from a music standpoint, and we’re confident Pharrell’s collaboration in NBA 2K15 will impress players as much as it’s impressed us.”

Pharrell’s soundtrack selections will be revealed later this summer. Follow@NBA2K on Twitter and use the hashtag #YourTimeHasCome for the latestNBA 2K15 news.

Developed by Visual Concepts, a 2K studio, NBA 2K15 is not yet rated by the ESRB. NBA 2K15 is scheduled for release on October 7 in North America, and on October 10 internationally for the PlayStation^®3 and PlayStation^®4 computer entertainment systems, the Xbox One all-in-one games and entertainment system and Xbox 360 games and entertainment system from Microsoft; and Windows PC.

Customers can also pre-order NBA 2K15 by visitinghttp://2kgam.es/BuyNBA2K15.

*According to 2008 - 2014 Metacritic.com and The NPD Group estimates of U.S. retail video game sales through May 2014.