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No Sleep til E3’s over

GAME launches dedicated E3 hub to bring gamers closer to the action

Today, GAME launches a dedicated E3 site, bringing the UK community all the latest news from the event in LA and the chance to pre-order hotly anticipated games as soon as they are announced.

The new site, http://e3.game.co.uk/, will ensure that UK gamers don’t miss a second of the action, with up-to-the-minute reporting as information breaks in LA as well as a live stream to watch the entire event unfold.

Avid gamers, Darren Jeffries and Matt Littler, from TV soap opera Hollyoaks and hosts of Gadget Show Live and Insomnia, will also be gearing the community up for what’s to come, as well as giving gamers a sneak peek into the event itself, sharing their on-the-ground experience with a host of behind the scenes videos, only on the site.

That’s not all: with new releases revealed around the clock, gamers will be able to pre-order the new titles hot off the heels of the announcements - whatever time of day or night. As well as exciting exclusives on titles such as FIFA 16, Call of Duty: Black Ops 3 and Star Wars: Battlefront, from 14th June gamers can also take advantage of the new Early Bird Bonus scheme giving them £5 worth of reward points if they pre-order four or more games at www.game.co.uk or via the GAME app.

Fred Prego, Marketing and Insight Director at GAME, says: “Our community has told us exactly what they want to see from the event this year and we’re bringing it to them. This will be the home for E3: news, views, action and the most exclusive deals – we certainly won’t be sleeping until E3 is over!

“There is a huge amount of buzz around the event, so we want to make sure that gamers don’t miss a single second of it and most importantly, can get their hands on the latest games straight away.”

For everything E3, visit: http://e3.game.co.uk/.