Games Booth

XBOX RELEASES NEW ADVERT AHEAD OF XBOX ONE X LAUNCH

We are excited to share our upcoming “Feel True Power” campaign for Xbox One X, having aired for the first time this Sunday, Oct. 22. 

It’s an exciting time for Team Xbox with Xbox One X launching in all Xbox One markets starting Nov. 7. Built from the ground-up with 40 percent more power than any other console, Xbox One X delivers an immersive true 4K gaming and premium entertainment experience. In order to appeal to all gamers, our “Feel True Power” campaign focuses on more than specs. Our :60 anthem spot takes our audience on an emotional roller-coaster featuring core responses to power: AWE, 

EXCITEMENT, FEAR and PASSION. It is a direct call-to-action to gamers to feel the emotions of gaming in a way they have never felt before. In addition to this spot, our campaign includes over twelve videos that focus in on specific emotional and/or product messaging for various media uses.