Games Booth

GAMESTICK HITS THE SHELVES IN UK GAME STORES IN TIME FOR CHRISTMAS

This time its for real.

Never one to duck a challenge, the folks over at PlayJam were at last celebrating the launch of GameStick in the UK today - audaciously close to the launch of the latest offerings from behemoths Sony & Microsoft also shipped.

GameStick is an ultra portable games console built to bring the best Android games to TV. Priced at just £79.99 and with the cost of games averaging £1.99, GameStick is targeted towards Christmas shoppers looking for a more affordable gaming device aimed squarely at the whole family.

Originally billed for launch earlier in the year, roll out via retail was delayed much to the disappointment of fans while feedback from it´s 5,500 Kickstarter backers, 3rd party testers and the media was used to iron out a small number of initial teething issues.

“It´s been a close run thing but we are delighted to have GameStick on the shelves in time for Christmas. Being honest, we could have had less daunting rivals vying for shelf space”, confides Jasper Smith, CEO, PlayJam, “but we do have the added advantage of being in stock and aimed at a very different audience to your typical core gamer so we welcome the challenge!”

GameStick is PlayJam´s latest initiative to bring affordable gaming to the big screen. Working with thousands of independent developers as well as established publishers such as Ubisoft, PlayJam is targeting casual to mid-core gamers with high quality games at a price point that mobile gamers will be very familiar with, via affordable hardware.

GameStick and accessories are now available exclusively in over 300 GAME stores nationwide as well as onwww.game.co.uk.

PRODUCT INFORMATION

GameStick

From:  PlayJam