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WildTangent Games to bring free mobile gaming to EE’s millions of subscribers
WildTangent and INFOMEDIA partner to deliver premium games for UK’s largest carrier
Today WildTangent announced the launch of its games service for selected smartphones on the UK’s largest mobile network, EE, through an agreement with mobile technology company, INFOMEDIA
All WildTangent games can be played for free with adverts and customers can earn in-game items from sponsors, but for the first time users will also be able to buy their favourite games or pay for in game purchases through their monthly bills or pay-as-you-go credit.
WildTangent already features on Sony Xperia devices, ASUS tablets and across the AT&T network in the United States. This latest partnership continues the strong expansion of its games service. EE is the UK’s largest mobile operator and the first to launch a 4G network in the UK.
“This partnership with the UK’s largest network marks a significant new chapter for us,” said Sean Vanderdasson, senior vice president at WildTangent. “Partnerships with AT&T and T-Mobile in the US have enabled us to add value to their mobile experiences. Our games service delivers the best games seamlessly to users so that they can play whenever and wherever they want. The EE network is the perfect opportunity to bring our service to more mobile gamers in the UK.”
“Our games service delivers the best games seamlessly to users so that they can play whenever and wherever they want. The EE network is the perfect opportunity to bring our service to more mobile gamers in the UK.”
Michael Tomlins, INFOMEDIA CEO said: “Our commitment to ‘free to play’ gaming is further demonstrated through our agreement with WildTangent’s whose offer of free, premium gaming is something we’re really excited to bring to EE customers. Launched across a variety of customer touch-points, including on-device and on-portal campaigns, we are confident that WildTangent’s added service will provide really valuable content to EE users.”
WildTangent’s unique solution has recently been recognised at the Mobile Media Summit as the Most Innovative Publisher, awarded by some of the top minds in advertising from Activision, Ogilvy and DDB Worldwide.
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