STARS OF FILM AND MUSIC TAG IN AT THE TEKKEN TAG TOURNAMENT 2 LAUNCH PARTY
Professor Green, Rizzle Kicks and Adam Deacon amongst the celebrities in attendance
Last night The Protein gallery in Shoreditch played host to the opening of the “We are Tekken” Instagram project. Celebrity fans of Tekken including Professor Green, Rizzle Kicks, Adam Deacon, Mclean and members of Roll Deep were all in attendance to view the outstanding collection of wining images and get hands on with TEKKEN TAG TOURNAMENT 2™ out today on Xbox 360 and Playstation 3.
In a first of its kind for the games industry , The “We are Tekken” Instagram project played on the “Tag” element of Tekken Tag Tournament 2 and asked fans from around the globe to use Instagram to tag photos that showed what Tekken means to them. The initiative received hundreds of submissions from fans across the globe and last night the top 40 entries, as judged by world renowned rock and roll artist Vince Ray, went on display at the Protein gallery in Shoreditch. The exhibition will be open to the public from today until Sunday 16th September.
In a first of its kind for the games industry , The “We are Tekken” Instagram project played on the “Tag” element of Tekken Tag Tournament 2 and asked fans from around the globe to use Instagram to tag photos that showed what Tekken means to them. The initiative received hundreds of submissions from fans across the globe and last night the top 40 entries, as judged by world renowned rock and roll artist Vince Ray, went on display at the Protein gallery in Shoreditch. The exhibition will be open to the public from today until Sunday 16th September.
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The event not only showcased the artistic talents of the world wide Tekken fan base but also in attendance was Jim Vision from the creative collective End of the Linewww.endoftheline.co. The group, famous for their contemporary street art and graffiti work produced a huge 4m² backdrop of Tekken favourite, Devil Jin, live during the course of the evening
“The event really was a phenomenal success, the quality of submissions for the Instagram project was fantastic and everyone loved watching End of the Line’s live art work” said Lee Kirton Marketing Director of Namco Bandai “Having celebrities such as Professor Green and Adam Deacon in attendance really was the icing on the cake of an outstanding launch event.”
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Tekken Tag Tournament 2
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