Next weekend, Xbox will bring the flamboyant mayhem of London’s hottest music festival Lovebox to living rooms across Europe like never before, with truly immersive interactive coverage broadcast live from the UK’s capital.

Brought to you by Xbox Live, Gold subscribers* in the UK, Ireland, France, Germany, Spain and Italy will be thrown into the action on Saturday 20^thand Sunday 21^st of July from 18.00 – 23.00 BST.

Viewers will be encouraged to shape the show through interactive voting on the Xbox Live dash and get involved via Twitter by using the #XboxLovebox hashtag, with the best tweets appearing on-screen throughout the show. The partnership marks the first Lovebox broadcast on a game console and provides the Xbox audience with a truly unique offering.

BBC Radio 1’s Alice Levine and The Voice of Ireland’s Eoghan McDermott will take viewers backstage to present live and uncensored from the festival, giving fans unprecedented access to some of the music world’s biggest stars and ground-breaking acts.

The experience will also include behind-the-scenes footage with interactive content, live intimate DJ sets and interviews with the performers, as well as a host of other pre-recorded special features, exclusively broadcast on Xbox Live. Check out more details of the Lovebox festival atmamacolive.com/lovebox

We will keep you updated as more exciting live entertainment events come to Xbox in the coming months.

For more information about Xbox LIVE Gold, please visithttp://www.xbox.com/en-GB/live.