THE ZUMBA® FITNESS VIDEO GAME HAS THE X FACTOR WITH A HIGH-PROFILE ADVERTISING SPOT AND RECORD RUN AT THE UK’S NUMBER ONE CHART POSITION
505 Games, a global publisher of video games, today announced two major success milestones for the Zumba® Fitness video game, available on Nintendo Wii and Kinect for Xbox 360
On the weekend of 28th and 29th October, 505 Games will see its highest-profile advertising spots ever for Zumba® Fitness aired on UK terrestrial TV. The energetic Zumba® Fitness video game TV advert will air during ITV1’s flagship entertainment show, X Factor. This significant placement is the finale of an extended marketing campaign for the video game, which has seen four TV bursts since launch, along with a highly targeted digital campaign. The Zumba® Fitness TV spot for X Factor has been reworked with the show’s audience in mind, featuring a revised edit, new creative and fresh voice over work.
Distributed under license from Majesco Entertainment and launched across Europe in April 2011, the Zumba® Fitness video game resonated with players wanting a fresh and fun fitness experience in their homes, and quickly gained sales momentum in the UK charts. 505 Games is proud to announce that the game spent a record twenty-eight weeks at the number one position in the full-price Wii UK chart. One of the key success drivers for reaching this target was partnering with various retail outlets across the UK.
“The Zumba® Fitness video game has been an unbridled success story for 505 Games across Europe since launch, and especially so in the UK”, commented Tim Woodley, Head of Global Brand, 505 Games. “The game’s extended and continued success demonstrates how the combination of a knock-out product and a laser-targeted marketing strategy can deliver on - and exceed - expectations. The X Factor advertising spot can only help to continue to grow awareness and bring this unique fitness title into the lives of an even wider audience.”
The Zumba® Fitness video game is based on the hugely successful Zumba® dance-fitness program that has helped melt the pounds and inches off more than twelve million weekly Zumba® enthusiasts in over 125 countries. The Zumba® Fitness exercise game is a one-of-a-kind game that pairs Latin rhythms with red-hot international dance steps enabling players to have a blast as they party their way into shape.
On the weekend of 28th and 29th October, 505 Games will see its highest-profile advertising spots ever for Zumba® Fitness aired on UK terrestrial TV. The energetic Zumba® Fitness video game TV advert will air during ITV1’s flagship entertainment show, X Factor. This significant placement is the finale of an extended marketing campaign for the video game, which has seen four TV bursts since launch, along with a highly targeted digital campaign. The Zumba® Fitness TV spot for X Factor has been reworked with the show’s audience in mind, featuring a revised edit, new creative and fresh voice over work.
Distributed under license from Majesco Entertainment and launched across Europe in April 2011, the Zumba® Fitness video game resonated with players wanting a fresh and fun fitness experience in their homes, and quickly gained sales momentum in the UK charts. 505 Games is proud to announce that the game spent a record twenty-eight weeks at the number one position in the full-price Wii UK chart. One of the key success drivers for reaching this target was partnering with various retail outlets across the UK.
“The Zumba® Fitness video game has been an unbridled success story for 505 Games across Europe since launch, and especially so in the UK”, commented Tim Woodley, Head of Global Brand, 505 Games. “The game’s extended and continued success demonstrates how the combination of a knock-out product and a laser-targeted marketing strategy can deliver on - and exceed - expectations. The X Factor advertising spot can only help to continue to grow awareness and bring this unique fitness title into the lives of an even wider audience.”
The Zumba® Fitness video game is based on the hugely successful Zumba® dance-fitness program that has helped melt the pounds and inches off more than twelve million weekly Zumba® enthusiasts in over 125 countries. The Zumba® Fitness exercise game is a one-of-a-kind game that pairs Latin rhythms with red-hot international dance steps enabling players to have a blast as they party their way into shape.
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