Mad Catz® Announces GameSmart™ Technology Initiative for Smart Devices
GameSmart Enables Core Game
Controller Functionality on Mobile Devices
Mad
Catz Interactive, Inc. (“Mad Catz”) (NYSE
MKT: MCZ) announced today GameSmart, a technology
initiative that moves smart devices one step closer to delivering a core gaming
experience similar to a gaming console or gaming computer. GameSmart control products will function through the Bluetooth®
Smart stack, will be game and hardware independent, and will have a smart
device app to provide additional functionality. By utilizing Bluetooth Smart, GameSmart
devices will feature simplified setup, longer battery life and universal
compatibility. In addition, GameSmart
offers game developers and game publishers standardization, ease of
implementation and scalability when enabling controller and console-like
accessory functionality in mobile games.
“Smart devices have made considerable
inroads in delivering all forms of entertainment including games, music,
movies, books, and social media. Mobile
gaming is a vibrant and exciting space and we don’t see controller-based games
replacing touch screen games, we expect them to enhance and enlarge the smart
device gaming experience to include the living room experience. There are a number of point-to-point solutions
in the market today that provide proof of concept, but the industry needs an
agnostic operating system solution to provide standardization, ease of
implementation and scalability,” said Darren
Richardson , the President and Chief Executive Officer of Mad
Catz Interactive, Inc. “With our long
history in the gaming industry, Mad Catz has the technical capability, product
breadth, global distribution, and developer and publisher relationships that
uniquely position our company to make this ambitious initiative a success. We believe the GameSmart initiative fits
perfectly with our long-term strategy of designing innovative products for
passionate gamers.”
Mad Catz intends to launch a full range of GameSmart
products, including game controllers, gaming mice, gaming keyboards, headsets,
and other specialty controllers. The GameSmart
products will also be app-enabled to provide additional functionality. The first wave of GameSmart products will
be announced at CES 2013 and are expected to launch shortly thereafter.
Additional information available at: www.madcatz.com/gamesmart
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