Friday, 14 October 2016


Skylanders Creator App Extends the Magic of Creating Skylanders Beyond the Living Room!

Ready, Set, Create! Skylanders™ Imaginators is now available at major retailers across the country from Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ:ATVI). For the first time, Portal Masters can create their own Skylanders, designing the wildest Skylanders imaginable including customising appearance, powers, abilities, names, catchphrases, musical themes and much more. Fans will also enjoy Crash Bandicoot and Dr. Neo Cortex as guest stars Skylanders, as well as a new mobile app Skylanders™ Creator and the upcoming Netflix original series,Skylanders Academy.

Developed by Toys For Bob, Skylanders Imaginators empowers players to unleash their imaginations and bring their creations to life in an all-new adventure with puzzles, battles, a compelling storyline and a new line up of heroes and villains. 

“This year, we’re letting fans create the magic of Skylanders by giving them the power to express their imaginations in ways never before possible,” said Josh Taub, senior vice president, Skylanders at Activision Publishing. “Skylanders encompasses an award-winning videogame franchise, top toy property and now a new television series, Skylanders Academy from Netflix and Activision Blizzard Studios. We’re proud that we’ve created a beloved franchise that has touched fans’ lives worldwide in so many ways.”

The launch of Skylanders Imaginators also ushers in the release of a fun, new mobile app for the game Skylanders™ Creator that lets fans take their creations on the go!  Featuring similar creation tools available in the Skylanders Imaginators console game, players can create Imaginators from scratch or magically transfer their created characters from the console game to the app using special audio technology! The app helps fans to express their creativity and love for Skylanders. Players can simply download Skylanders Creator for free from select iOS and Android mobile devices’ app stores.

For the first time in toys-to-life history, fans can immortalise their Skylanders Imaginator creations in physical forms using Skylanders Creator. Some fans can choose to have their creations transformed into 3D printed Imaginator figures (limited quantities, while supplies last). Additionally, they can create Imaginator Cards emblazoned with full colour images of their created Skylanders and fully-playable in the Skylanders Imaginators console game. Fans also can create a customised Skylanders Imaginator T-shirt featuring an image of their very own creation. Availability of these items varies by territory, and not all features are available at game launch. 

Skylanders Imaginators is sure to be at the top of kids’ wishlists this Christmas. Earlier this year, Skylanders Imaginators won the prestigious “Best Family Game” from the two top videogame tradeshows in the world:   Electronic Entertainment Expo (E3) and Gamescom. The game has also been named to Toys“R”Us 2016 Hot Holiday Toy List; the Toy Insider’s Hot 20 Holiday Toys List; and highlighted as one of Parents magazine’s “2016 Best Toys.”

The new toys-to-life game offers fans more creative choices than ever before, including a variety of music tracks that players can use to customise their Imaginators. Song selection includes “A State of Trance” music from famous artist and DJ Armin van Buuren. Imaginator music styles provide players with a fun way to express their characters’ personalities - each style morphing to match the players’ gameplay experience.

“From the moment I got my hands on Skylanders Imaginators, there was instant connection with the game. Not only because it’s a lot of fun, but because I truly enjoyed watching my creativity come to life through my character,” said Armin van Buuren.  “I’m pleased that my music can be chosen as a theme for players’ favourite Skylanders – and I can’t wait play the game at home.”

The story of Skylanders Imaginators takes place long ago when the Ancients used a mysterious power known as “Mind Magic” to create everything in Skylands. With it, they conjured into existence anything that they could imagine!  However, they soon learned that in the wrong hands, it could be very dangerous, and so they sealed it away so that it could never be misused.  After discovering this ancient secret, Kaos has unleashed the power of “Mind Magic” into Skylands once again – and he is using it to create an unstoppable army of Doomlanders, the likes of which have never been seen! Now it’s up to Portal Masters to createSkylanders Imaginators from their own imagination and stop Kaos and his evil Doomlanders before it is too late.  And to help train them, Eon is sending the greatest mystic warriors of all time – the Senseis!

Skylanders Imaginators also introduces two new guest star characters - Crash Bandicoot and his arch-nemesis Dr. Neo Cortex. They join the line-up of Skylanders Sensei characters as fully-playable toys The game also gives Crash fans a dedicated level, Thumpin Wumpa Islands, that pays homage to be beloved ‘90s videogame icon. 

Skylanders™ Academy, the new animated comedy-adventure show inspired by the award-winning Skylanders franchise, will debut on Netflix on 28th October.  Jam-packed with humour and heart, Skylanders Academy promises to keep viewers on the edge of their seats with epic action for kids of all ages. This Netflix original series Season 1 will debut 13 episodes in 190 countries, with a second season planned for late 2017.  

The Skylanders Imaginators Starter Pack will be available on Xbox 360  and Xbox One  video game and entertainment systems from Microsoft, PlayStation ®3 and PlayStation ® 4 computer entertainment systems, Nintendo’s Wii U system.   Skylanders Imaginators supports all 300+ Skylanders from previous games.

To find out more, visit or follow @SkylandersGame on twitter,@SkylandersTheGame on Instagram and like @SkylandersGame.UK on Facebook.

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