Wednesday 18 February 2015

It’s blast off for GAME and Ginx TV this Friday
GAME and Ginx TV get behind SpecialEffect’s 24 hour marathon Gamesblast 15

This Friday 20th February, GAME will join forces with Ginx TV to host a 24 hour video game streaming show in support of SpecialEffect’s Gamesblast 15, raising money to enable anyone, whatever their physical disability, to enjoy video games and leisure technology.

Kicking off at 6pm with a live TV show on GINX  the live stream will continue on Twitch andGAME.co.uk until 6pm on February 21st. 

Publishers such as Capcom, EA and Activision, Koei Tecmo Europe, Bandai Namco Entertainment and Xbox UK will be showcasing exclusive content to show and play as part of the 24 hour gaming marathon. Music and gaming fans alike can also tune in throughout the 24 hours to see an exclusive performance of The Legend of Zelda: Symphony of the Goddesses - Master Quest from an ensemble of the Royal Philharmonic Concert Orchestra courtesy of JMP Productions.

Stores around the UK will be joining in the fun, raising awareness for the event, by dressing up, hosting gaming challenges and competitions, with the live stream also on display in 36 stores across the UK.

Gamesblast is the biggest charity gaming marathon and will see the gamers across the globe game alongside each other to raise awareness for those with disabilities and get even more people gaming in the year ahead.

Fred Prego, Marketing Director at GAME said: 

“We are very excited to have some great partners on board this year, including the Royal Philharmonic Orchestra, Activision, Xbox and EA. Their involvement helps us support SpecialEffect in not only making GameBlast15 a fun and successful event, but also in helping to raise awareness of the fantastic work that the charity does all year round. As the UK’s leading games retailer, and with most of our staff being dedicated gamers, we recognise the responsibility we have to help make gaming a hobby that is accessible to everyone. We hope all our friends and partners will join us in supporting the great work of SpecialEffect by getting involved with GameBlast15.”

James Neil, Creative Director at Ginx TV commented:

“SpecialEffect is a charity that is very close to our hearts. As a positive and inclusive initiative in the games industry, they constantly demonstrate how gaming can be a force empowering people in their everyday life. Like our partners, GAME Retail, Ginx TV is dedicated to ensuring that videogames are accessible to everyone: this is why supporting SpecialEffect during GameBlast15 was so important to us.

To get involved in the UK’s biggest gaming marathon, go to www.game.co.uk  for the live stream and make donations to SpecialEffect. The stream is also available via www.twitch.tv/ginxtv, with updates available via @GAMEDigital. To donate, visit https://www.justgiving.com/GAME-Digital/

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